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Queen Data Atlas · Wisconsin · 2025

Wisconsin: Industry Data

Wisconsin has 2,867 establishments and 15,844 employees across the 5 industries Queen Data covers. Here's each one, with pay, one-year job growth and Wisconsin's national rank.

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IndustryEstablishmentsEmployeesAvg. pay1-yr jobsU.S. rank
Beauty Salons1,4447,673$32,455-2.9%#15
Nail Salons5342,536$31,190+14.1%#17
Barber Shops137625$39,795-0.2%#21
Day Spas & Other Personal Care5562,695$30,448+2.4%#23
Cosmetics & Beauty Supply Stores1962,315$23,313+8.7%#26

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (QCEW), 2025 annual averages, private ownership. Establishment counts are worksites, not companies. Pulled November 6, 2026. bls.gov/cew

Rank = Wisconsin's position among states by employment in that industry. Establishments are worksites, not companies.

Wisconsin: FAQ

How big is the beauty & personal care industry in Wisconsin?

Wisconsin had 2,867 establishments and 15,844 employees across the 5 industries Queen Data covers in 2025 (BLS QCEW annual averages, private ownership).

Can Wisconsin beauty businesses license their business data?

Yes. Established beauty businesses in Wisconsin can find out what their business data could be worth with a free appraisal by text with Lexi. Business data only, never personal data, and nothing happens without a signed agreement.

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