Day Spas & Other Personal Care: By the Numbers
33,417 establishments, 187,817 employees and $6.6 billion in annual payroll. Most of them run on software that records how the work gets done. Here's the industry, state by state.
Establishments
Day Spas & Other Personal Care worksites in the U.S.
Employees
About 6 per location on average
Average annual pay
$6.6 billion in total payroll
Job growth, 1 year
Year-over-year employment change
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (QCEW), 2025 annual averages, private ownership. Establishment counts are worksites, not companies. Pulled November 6, 2026. bls.gov/cew
Most jobs
- California: 25,745 employees
- Texas: 19,890 employees
- Florida: 14,742 employees
- New York: 13,128 employees
- New Jersey: 7,377 employees
Fastest growing
- Arkansas: +15.2% jobs in a year
- Idaho: +14.0% jobs in a year
- Mississippi: +12.3% jobs in a year
- Maryland: +9.6% jobs in a year
- Georgia: +9.3% jobs in a year
Most concentrated
- Nevada: 1.62× the national share
- Utah: 1.57× the national share
- New Jersey: 1.43× the national share
- Hawaii: 1.26× the national share
- Arizona: 1.24× the national share
All States, Ranked by Employment
| State | Establishments | Employees | Avg. pay | 1-yr jobs | Concentration |
|---|---|---|---|---|---|
| California | 4,555 | 25,745 | $36,165 | +4.6% | 1.17 |
| Texas | 2,940 | 19,890 | $37,483 | +5.5% | 1.17 |
| Florida | 2,880 | 14,742 | $39,109 | +4.2% | 1.23 |
| New York | 2,516 | 13,128 | $36,295 | +5.1% | 1.11 |
| New Jersey | 974 | 7,377 | $34,356 | -2.0% | 1.43 |
| Pennsylvania | 1,110 | 6,640 | $31,817 | +3.3% | 0.91 |
| Illinois | 1,073 | 6,330 | $35,855 | +5.1% | 0.87 |
| North Carolina | 1,060 | 6,281 | $35,089 | +3.5% | 1.05 |
| Georgia | 1,185 | 5,441 | $35,984 | +9.3% | 0.92 |
| Virginia | 1,055 | 5,441 | $34,961 | +2.6% | 1.09 |
| Michigan | 871 | 4,922 | $30,493 | +1.7% | 0.93 |
| Arizona | 766 | 4,837 | $37,936 | +4.2% | 1.24 |
| Ohio | 877 | 4,631 | $31,022 | +7.8% | 0.69 |
| Colorado | 703 | 4,018 | $37,242 | +2.2% | 1.15 |
| Tennessee | 651 | 3,760 | $33,194 | +2.3% | 0.95 |
| Massachusetts | 719 | 3,565 | $37,966 | +5.2% | 0.81 |
| Indiana | 565 | 3,307 | $30,048 | +2.5% | 0.86 |
| Utah | 502 | 3,294 | $30,401 | +7.0% | 1.57 |
| Nevada | 379 | 3,059 | $37,404 | +2.0% | 1.62 |
| South Carolina | 467 | 2,988 | $30,886 | -15.5% | 1.07 |
| Minnesota | 444 | 2,748 | $31,961 | +2.2% | 0.77 |
| Missouri | 539 | 2,743 | $31,920 | +1.8% | 0.78 |
| Wisconsin | 556 | 2,695 | $30,448 | +2.4% | 0.76 |
| Maryland | 517 | 2,643 | $37,851 | +9.6% | 0.80 |
| Connecticut | 537 | 2,534 | $34,257 | +7.0% | 1.24 |
| Oregon | 531 | 2,283 | $36,557 | +1.3% | 0.95 |
| Kentucky | 394 | 2,109 | $28,301 | +1.0% | 0.88 |
| Washington | 246 | 1,999 | $37,384 | +1.6% | 0.46 |
| Louisiana | 370 | 1,718 | $31,410 | -0.5% | 0.74 |
| Alabama | 322 | 1,642 | $27,492 | +6.8% | 0.64 |
| Oklahoma | 310 | 1,568 | $28,787 | +7.0% | 0.76 |
| Iowa | 214 | 1,426 | $28,094 | +0.8% | 0.76 |
| Idaho | 257 | 1,307 | $27,618 | +14.0% | 1.24 |
| Kansas | 216 | 1,275 | $29,136 | +0.1% | 0.74 |
| Arkansas | 254 | 1,136 | $27,353 | +15.2% | 0.72 |
| Nebraska | 198 | 1,041 | $30,842 | +0.1% | 0.85 |
| Hawaii | 218 | 982 | $35,044 | -6.6% | 1.26 |
| New Mexico | 150 | 839 | $38,421 | +5.4% | 0.79 |
| New Hampshire | 163 | 785 | $37,920 | +1.2% | 0.94 |
| Mississippi | 138 | 713 | $24,014 | +12.3% | 0.50 |
| Rhode Island | 147 | 594 | $37,803 | +6.6% | 0.99 |
| South Dakota | 100 | 537 | $29,905 | +4.3% | 0.97 |
| Maine | 126 | 522 | $35,329 | -1.1% | 0.66 |
| West Virginia | 99 | 514 | $25,700 | +2.2% | 0.61 |
| Delaware | 123 | 508 | $33,291 | +2.4% | 0.87 |
| North Dakota | 84 | 396 | $31,241 | +8.2% | 0.76 |
| Montana | 106 | 351 | $27,554 | +7.3% | 0.57 |
Concentration = location quotient (1.00 = the industry's national share of jobs). Not disclosed by BLS for privacy: Alaska, District of Columbia, Vermont, Wyoming.
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (QCEW), 2025 annual averages, private ownership. Establishment counts are worksites, not companies. Pulled November 6, 2026. bls.gov/cew
What This Means for Your Data
Buyers value data that is deep, large and fresh. An industry with 187,817 people working in software every day produces exactly that: years of operating history that the public internet doesn't have. Established beauty businesses (roughly 20+ staff, 2+ years, software every day) fit best today.
Queen Data never asks for personal data. See what that data looks like, or text Lexi for a free appraisal.
Day Spas & Other Personal Care: Data FAQ
How many day spas & other personal care are there in the U.S.?
About 33,417 private day spas & other personal care establishments employed 187,817 people in 2025 (BLS QCEW annual average).
Which state has the most day spas & other personal care jobs?
California leads with 25,745 employees across 4,555 establishments (2025, BLS QCEW).
What is the average pay in day spas & other personal care?
The average annual pay was $34,907 in 2025, according to BLS QCEW.
Is day spas & other personal care business data valuable to AI companies?
It can be. With about 187,817 people logging daily work in software, established day spas & other personal care create years of operating records. Queen Data helps established beauty businesses find out what their business data could be worth, free, by text with Lexi. Business data only, never personal data.
What's Your Data Worth?
One text finds out. No upload, no cost, no commitment.